Did the facts bareboats whitsundays include surveys, focus groups, interviews, observation, ethnographic research AND the analysis of the implications of the research findings; AND the applications of the results? What kind of primary research did you undertake? Why was this method the most suitable for your research needs? And how did you analysis the data? Is the main advertising problem identified? Are any others obvious from the data and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising brief, ready to action an advertising campaign? Does your brief distil all the information and recommendations? Does it use an appropriate format?

On the assignment 2 marking sheet (p4) I received the mark of 1/7 for valid CSS (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (CSS) was done correctly, was checked by only one thing – an online validation service provided by W3C. My CSS did and still does validate using this service, which was the only validating technique that students were introduced for CSS. I believe that since my CSS validated, I should have received a bareboats whitsundays level and not 1/7.

5) The requirements for bareboats whitsundays work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.

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Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.