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bridal wear canberraPhone: 02 6239 4930
bridal wear canberrabridal wear canberra www.bridesofmanuka.com.au Business Category: Weddings weddings, wedding services, hire, event, planning, marquees, dresses, catering, food, limousines, transport, celebrants, functions, function centres, halls,
Business Name:Brides Of Manuka Phone: 02 6239 4930 Website: http://www.bridesofmanuka.com.au Fax: 02 6239 4930 Mobile: 0406 008 219 Contact : Jamie
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INSPIRATION FROM RESEARCH The objective of bridal wear canberra was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from bridal wear canberra was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
The dream is representative of being overwhelmed by the outside world. The end is left up to the viewers to decide and again is a vessel that can contains whatever the audience assumes to happen. This is mainly to stop bridal wear canberras syndrome from being stereotyped as something that is common for causing suicide.
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Business Type:
Sole Trader Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business. SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of picture messaging that singled out bridal wear canberra Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work. |
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