You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with analysis and covers positioning, target kit home builder, creative, and media direction.

On the kit home builder 2 marking sheet (p4) I received the mark of 1/7 for valid CSS (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (CSS) was done correctly, was checked by only one thing – an online validation service provided by W3C. My CSS did and still does validate using this service, which was the only validating technique that students were introduced for CSS. I believe that since my CSS validated, I should have received a satisfactory level and not 1/7.

5) The requirements for satisfactory work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.

kit home builder, finance package, Business. Australia.

INSPIRATION FROM RESEARCH The objective of kit home builder was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from kit home builder was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.