1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the brisbane laptop displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your research strategy in gathering this information?

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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative industries, or a specific brisbane laptop / organisation / artist within that sector; rather, you must discuss them with reference to wider creative industries issues.

So, rather than focussing on a particular brisbane laptop, for example, describe this brisbane laptop’s placement within a wider creative industries sector; rather than focussing on a particular creative industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative industries, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.