You attempt to define the food vending machines problem by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative food vending machines strategy to address food vending machines problem/opportunity, utilising broad food vending machines frameworks. The food vending machines problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative food vending machines strategy to address the food vending machines problem/opportunity, utilising relevant food vending machines principles.

food vending machines, hot drink vending machine, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with analysis and covers positioning, target food vending machines, creative, and media direction.