INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience buy markee capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both buy markee and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our buy markee in a similar way; as an entertaining extension of personality.

You attempt to define the advertising buy markee by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising buy markee/opportunity, utilising broad advertising frameworks. The advertising buy markee is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This buy markee statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising buy markee/opportunity, utilising relevant advertising principles.

buy markee, passion, quality and service, Business. Australia.

1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the content displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your buy markee strategy in gathering this information?

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.