Corflute Signs
Phone: 07 3252 9899
Corflute Signs
Corflute Signs are an economical form of signage for indoor or outdoor advertising. Corflute signs are most commonly used for real estate signs or tradeshows due to its economy, weather proofing and easy portability.
Business Category: Advertising/Media
advertising, media, firm, agency, media, printing, websites, design, promotional, promotion, signs, swignwriting, marketing
Business Name:Sign Man Says
Phone: 07 3252 9899
Website: http://www.fireworksdigital.com.au/CorfluteSigns.php
Fax:
Mobile:
Contact : Shaun
Location Address: 7/157 Abbotsford Road |
Postal Address: 7/157 Abbotsford Road |
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SUMMARY By involving the consumer in the development of Corflute Signs and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating Corflute Signs proposition. This in turn led to differentiated and highly creative Corflute Signs which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.
Corflute Signs, Corflute, Signs,Coreflute, korflute, brisbane, real estate signs, tradeshow, Business. Australia.
Business Type:
Small Company
There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:
* a company limited by shares. The most common form of
company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed
for non-commercial purposes, such as clubs or charities. The members guarantee
the payment of certain (usually nominal) amounts if the company goes into
insolvent liquidation, but otherwise they have no economic rights in relation
to the company .
THE CREATIVE IDEA The idea was Corflute Signs. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Corflute Signs history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Corflute Signs. (see Figures 9, 10 and 11) The Corflute Signs idea was further extended into a real event, player's merchandising, in store, packaging and a website