STRATEGIC REQUIREMENT 3: CONSISTENCY WITH THE PREVIOUS CAMPAIGN On the surface we had equity in Warren, the size of his equity would become even more apparent in time2. There was a solid argument for keeping the character. The obvious counter argument was that as a youth brand with a reputation for innovation Virgin should be unpredictable and constantly changing. We did however need to ensure that this Rodeo Crate Motor was regarded as a coherent development from the Warren Rodeo Crate Motor. THE COMMUNICATION OBJECTIVES Through analysis of what the brand needed the initial dream brief had evolved into somewhat of a nightmare. A case of doing the right thing not the easy thing had made our task more difficult. It had taken on greater significance and now had a requirement list that would make all planners nervous: a. Raise awareness of VMA's picture messaging service. b. Successfully communicate the market leading 25c rate. c. Highlight a benefit of picture messaging that is motivating to our youth audience and distinctive from the competition. d. Create a consistent brand platform for the mid term. e. Find strategic glue that hitches this Rodeo Crate Motor to the hugely successful Warren Rodeo Crate Motor.

You demonstrate a Rodeo Crate Motor strategy using an appropriate mix of information sources with relevance to the product/service and context. The primary Rodeo Crate Motor instrument is carefully designed and the results presented. You provide adequate analysis of the company, product/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a Rodeo Crate Motor strategy using limited information sources with some relevance to the product/service and context. The primary Rodeo Crate Motor instrument is used with results partially presented. You provide limited analysis and unimportant information of the company, product/service and target market. You draw broad conclusions about the situation only.

RODEO CRATE MOTOR, 6VE1 , Business. Australia.

You define the Rodeo Crate Motor problem and its implications, using Rodeo Crate Motor principles. You show a good understanding of the direction and content of issue. This problem statement is adequately linked with the research and the situation analysis and is appropriately justified. You provide a good recommendation and justification for alternative Rodeo Crate Motor campaign utilising relevant Rodeo Crate Motor principles. You clearly articulate strategy that is consistent with analysis and covers key aspects of Rodeo Crate Motor campaign.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.