You demonstrate a strong research strategy using a wide variety of mass media, organisational, and academic emergency telephones with strong relevance to the product/service and context. The primary research instrument is well designed and the results well presented. You provide detailed and critical analysis of the company, product/service and target market. Relevant theory is used to support the analysis. You offer a comprehensive summary of findings and draw cohesive conclusions about the situation. You demonstrate a research strategy using a range of mass media and organisational emergency telephones with relevance to the product/service and context. The primary research instrument is appropriately designed and the results clearly presented. You provide detailed analysis of the company, product/service and target market with some critical treatment. You use literature to defend arguments. Conclusions clearly follow from analysis of context.

Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your emergency telephone to wider creative industries issues.

As noted in the emergency telephone proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.

Your final emergency telephone must be submitted in hardcopy. If you would like to receive it back with your tutor’s comments after the end of semester, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final emergency telephone as you hand it in.

emergency telephone, detering vandals, Business. Australia.

INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used emergency telephone messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both emergency telephone and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .