driving school Chester Hill
Phone: 0297534349
driving school Chester Hill
Learn to drive in Chester Hill, New South Wales. Please contact us for more information.
Business Category: Car Hire
car hire, hire, car, vehicle, chauffeur, chauffeured car, drive, service, limo, limos, limousine, cab, taxi, rental, car rental, chauffeured limousine, transport, transfer
Business Name:Mirage Driving School
Phone: 0297534349
Website: http://www.miragedrivingschool.com.au
Fax:
Mobile: 0425297156
Contact : Atef
Location Address: |
Postal Address: |  |
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SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for driving school Chester Hill messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of driving school Chester Hill messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.
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STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern driving school Chester Hill messaging are easy to conjure up, the benefit of driving school Chester Hill messaging remains elusive. We felt that this communication needed to give MMS a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to MMS. A competitive review highlighted that most communication for MMS felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for driving school Chester Hill messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of MMS we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.