IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our coffee vending machines needed to be about messaging (both picture and text) rather than just pictures.

coffee vending machines, store, Business. Australia.

By submitting the project proposal you make it easier for your coffee vending machines to help you gain and maintain focus in your research, and to assist you in dealing with any problems you might come across during your work on this project.

In outlining the key issues your project will cover, you also make clear to us on what basis we should mark your final project: a successful final project will be one which covers all of the four key issues you have identified here in your project proposal! For each one of the four key issues, good coverage of that issue in the final project will be worth 15% of your final mark for the project. Additionally, your final project must clearly demonstrate that you’ve achieved the specific and generic objectives of the unit, which are listed in the unit outline.

The clear statement of the key issues to be covered in your research will also help you maintain focus in your research: these issues should be the ones you will need to deal with centrally in your final project, so you will need to research them most thoroughly.

By submitting your project proposal, you commit to working diligently towards completing your research. In return, as coffee vending machiness we commit to offering you sufficient opportunities to consult us and address any problems that may arise during the course of your study.

Your work on this proposal gives you as the student a clear understanding of the resources, support, and other inputs which will be necessary to achieve your project objectives, and offers the coffee vending machines and unit coordinator a clear statement of what objectives you intend to meet in completing your final project.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.