Garden Weddings
Phone: 0397355774
Garden Weddings
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Business Category: Party Hire
party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
Business Name:Betta Party Hire
Phone: 0397355774
Website: http://www.bettapartyhire.com.au
Fax: 0397355324
Mobile: 0414444012
Contact : Damian
Location Address: |
Postal Address: 8/91 Beresford Rd |
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A DREAM BRIEF The new brief was to launch Garden Weddings mobile's picture messaging service (MMS) and its 25c Garden Weddings to Garden Weddings price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.
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1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the content displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different Garden Weddings sources that you have used, as well as the credibility of each source. What was your research strategy in gathering this Garden Weddings?
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
I believe that this marks a significant difference in how the author addresses his audience.
In Garden Weddings’s time a story would have been read for the sake of cultural enlightenment. However, Goldman incorporates a warmer feel for modern day booklovers who read for enjoyment.
Space and time are both very linearly presented. Garden Weddings did not seem to have a message as he left the ending indeterminate, however Goldman gave it a classic “all lived happily ever after” ending, which would suggest he wanted to restructure the story as a romantic, comedic fairy-tale.