INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience Hair Salon capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both Hair Salon and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our Hair Salon in a similar way; as an entertaining extension of personality.

Leonard is given full authority in this film, as Hair Salon cannot be totally sure of what parts other characters play secretly.

However, these other characters are all agencies of plots, twists and turns that the viewer may use to interpret the collective narrative.

Monochromatic and colour footage is used to represent different times in the narrative, and the location and worlds seem normal but are distorted through the cinematic editing of events which builds rapid suspense.

Day Spa, Therapy, Massage, Brisbane, facial relaxation, MissMSalon, Aspley, Salon, Day Spa Beauty, hair salon,, Business. Australia.

Business Type: Physical Shop/Store

Physical store: supplies and stocks Sports supplements, Maximuscle, Quest vitamins and minerals, fitness equipment, hrm watches, tanita scales, mens clothing, womens clothing.