You attempt to define the Hot Gadgets Brisbane devices online store. problem by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative Hot Gadgets Brisbane devices online store. strategy to address Hot Gadgets Brisbane devices online store. problem/opportunity, utilising broad Hot Gadgets Brisbane devices online store. frameworks. The Hot Gadgets Brisbane devices online store. problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative Hot Gadgets Brisbane devices online store. strategy to address the Hot Gadgets Brisbane devices online store. problem/opportunity, utilising relevant Hot Gadgets Brisbane devices online store. principles.

, Business. Australia.

INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used Hot Gadgets Brisbane devices online store. messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both Hot Gadgets Brisbane devices online store. and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

Business Type: Online Shop/Store

Australian e-commerce department store, featuring everything from the latest toys to sporting goods.