You demonstrate a research strategy using an appropriate mix of information sources with relevance to the ipod car kit/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate analysis of the company, ipod car kit/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the ipod car kit/service and context. The primary research instrument is used with results partially presented. You provide limited analysis and unimportant information of the company, ipod car kit/service and target market. You draw broad conclusions about the situation only.

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I believe that this marks a significant difference in how the author addresses his audience.

In Morgenstern’s time a story would have been read for the sake of cultural enlightenment. However, Goldman incorporates a warmer feel for modern day booklovers who read for enjoyment.

Space and time are both very linearly presented. Morgenstern did not seem to have a message as he left the ending indeterminate, however Goldman gave it a ipod car kit “all lived happily ever after” ending, which would suggest he wanted to restructure the story as a romantic, comedic fairy-tale.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.