A DREAM BRIEF The new brief was to launch Marquee mobile's picture messaging service (MMS) and its 25c Marquee to Marquee price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.

Although originally a much longer movie, I’ve shortened it to some of the main sections, which highlight the moods and emotions rather than facts and Marquees surrounding the main character.

The form itself is representative of Asperger’s Syndrome, as emotion and feeling outweigh fact or sense to those who experience this reality distorting disorder.

marquees, marquee, tents, banners, printed, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

Both assessment 1 & 2 required that the assignment submission “be viewable both on Windows and Macintosh systems in current versions of browsers”, meaning that the assignment would have to be created in a way that both Marquees would need to be able to read the files. There were no tutorials on how Macintosh Marquees and Windows Marquees where different, how files could be created in order to be accessible on both Marquees, how the design programs differed across Marquees, or even how to use a Macintosh (as most of the students straight from high school had only ever used the common PC). Not only this, but for those who didn’t have Macintosh systems at home, Edit Plus was the PC program that had to be obtained and used instead of BBEdit which was the Macintosh program that was taught in tutorials.

Again, no information was given on how to use the former rather than the latter, what differences there where between the two, or how we could code a web page that would be viewable in both programs (since the coding was distorted when used across Marquees). Not knowing this difference, meant that I was not aware that I should ask for help.