off road caravans
Phone: 0754792025
Off road caravans provide the elit combination of accomodation and durable tought travelling vehicles. Travel on or off road with these sturdy makes and models of caravans.
Business Category:
Auto
auto, car, parts, accessories, vehicles, mechanic, engineer, sales, dealership, 4wd
Business Name:Free Spirit Caravans
Phone: 0754792025
Website: http://www.freespiritcaravans.com.au
Fax:
Mobile:
Contact :
Elaine
Location Address:
0
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Postal Address: 2/4 Progress Road
Maroochydore, Sunshine Co
QLD
4558
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Virgin Mobile – Because Cheap Messages Are
More Fun
OVERALL PLANNING CONTRIBUTION
This is not a paper about planning being crucial in developing amusing off road caravans for an
irreverent and brave youth brand. That happens naturally in most creative departments. Instead it is a
case that celebrates the role planning can play in shaping strategies that produce meaningful and
relevant off road caravans. In this instance heightened relevance was achieved by adhering to the most
basic of planning principles; ensuring the consumer perspective is represented in the development of
advertising. It is an example of how planning can be the springboard for truly creative and highly
relevant off road caravans.
Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The
mother brand, and its off road caravans championing, is naturally attractive to wide audiences. It has spirit,
character and a propensity to develop products and strategies that challenge the status quo.
Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand
has a personality that readily lends itself to creative advertising and a budget that makes standout a
creative mandatory. It has a majority youth audience which allows it both creative freedom and
marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest
ever market share. The brand had bags of momentum, salience and sense of expectation surrounding
it. In December 2003 at the height of the Warren mania, Host took the next brief.
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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative industries, or a specific off road caravans / organisation / artist within that sector; rather, you must discuss them with reference to wider creative industries issues.
So, rather than focussing on a particular off road caravans, for example, describe this off road caravans’s placement within a wider creative industries sector; rather than focussing on a particular creative industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative industries, etc.
The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed.
Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
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