STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern picture messaging are easy to conjure up, the benefit of picture messaging remains elusive. We felt that this communication needed to give Party Hire Eastern Suburbs a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to Party Hire Eastern Suburbs. A competitive review highlighted that most communication for Party Hire Eastern Suburbs felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for picture messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of Party Hire Eastern Suburbs we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform

You demonstrate a poor Party Hire Eastern Suburbs strategy and fail to show relevance to the product/service and context. The primary Party Hire Eastern Suburbs instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, target market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, target market, and competition. You fail to formulate a solution to the advertising issue.

Party Hire Eastern Suburbs, party games, Business. Australia.

The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative industries, or a specific Party Hire Eastern Suburbs / organisation / artist within that sector; rather, you must discuss them with reference to wider creative industries issues.

So, rather than focussing on a particular Party Hire Eastern Suburbs, for example, describe this Party Hire Eastern Suburbs’s placement within a wider creative industries sector; rather than focussing on a particular creative industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative industries, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.