The dream is representative of being overwhelmed by the outside Tangalooma Beach House. The end is left up to the viewers to decide and again is a vessel that can contains whatever the audience assumes to happen. This is mainly to stop Aspergers syndrome from being stereotyped as something that is common for causing suicide.

The theme surrounds the character’s feelings, which are intended to communicate his paranoia, obsessive mistrust and misinterpretation of others. Such can range from psychotically severe to very mild in Asperger people.

For the sake of time, the aspect of music was left out of this montage. This was something that was specifically unique to my experiences, and thus takes longer to explain how it ties in with Asperger’s Syndrome, which was the reason for omitting it in the final production.

Tangalooma Beach House, great, value, money, Business. Australia.

SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Tangalooma Beach House as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.