You define the advertising problem and its implications, using advertising principles. You show a good understanding of the direction and content of issue. This problem statement is adequately linked with the research and the situation analysis and is appropriately justified. You provide a good recommendation and justification for alternative advertising campaign utilising relevant advertising principles. You clearly articulate Tangalooma Resort that is consistent with analysis and covers key aspects of advertising campaign.

Tangalooma Resort, service, Australia, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

The dream is representative of being overwhelmed by the outside Tangalooma Resort. The end is left up to the viewers to decide and again is a vessel that can contains whatever the audience assumes to happen. This is mainly to stop Aspergers syndrome from being stereotyped as something that is common for causing suicide.

The theme surrounds the character’s feelings, which are intended to communicate his paranoia, obsessive mistrust and misinterpretation of others. Such can range from psychotically severe to very mild in Asperger people.

For the sake of time, the aspect of music was left out of this montage. This was something that was specifically unique to my experiences, and thus takes longer to explain how it ties in with Asperger’s Syndrome, which was the reason for omitting it in the final production.