Underpads and incontinence aids
Phone: 0358312065
Underpads and incontinence aids
Trying to source underpads and incontinence aids. Med Con is an Australian owned company which manufactures these products right here in Australia. Visit www.medcon.com.au to find out more.
Business Category: Manufacturing
machine, manufacturing, yatch, building, production, company, wharehouse, software, hardware,
Business Name:MED-CON
Phone: 0358312065
Website: http://www.medcon.com.au
Fax: 0358318656
Mobile: 0412570544
Contact : Ray
Location Address: |
Postal Address: 56 Annerley Ave |
 |
<< www.thatsmephotography.com.au (web)
<< Business (home)
Related Underpads and incontinence aids Businesses:
Underpads and incontinence aids
THE CREATIVE IDEA The idea was Underpads and incontinence aids. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Underpads and incontinence aids history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Underpads and incontinence aids. (see Figures 9, 10 and 11) The Underpads and incontinence aids idea was further extended into a real event, player's merchandising, in store, packaging and a website
You demonstrate a poor Underpads and incontinence aids strategy and fail to show relevance to the product/service and context. The primary Underpads and incontinence aids instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, target market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, target market, and competition. You fail to formulate a solution to the advertising issue.
Underpads and incontinence aids, Disposable gloves, Business. Australia.
INSPIRATION FROM RESEARCH The objective of Underpads and incontinence aids was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from Underpads and incontinence aids was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.