gold coast camper van rental
Phone: 1300733975
gold coast camper van rental
The Gold coast is famous for sun, sand and surf. But it also has a great camper van community. Why not become part of this community on your travells and get a Barefoot camper!
Business Category: Auto
auto, car, parts, accessories, vehicles, mechanic, engineer, sales, dealership, 4wd
Business Name:Barefoot Camper Hire
Phone: 1300733975
Website: http://www.barefootcamperhire.com.au
Fax:
Mobile:
Contact : Mark
Location Address: |
Postal Address: 25 Prenzler Street |
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You attempt to define the gold coast camper van rental problem by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative gold coast camper van rental strategy to address gold coast camper van rental problem/opportunity, utilising broad gold coast camper van rental frameworks. The gold coast camper van rental problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative gold coast camper van rental strategy to address the gold coast camper van rental problem/opportunity, utilising relevant gold coast camper van rental principles.
THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World gold coast camper van rental endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website
gold coast camper van rental, , Business. Australia.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our strategy needed to be about messaging (both gold coast camper van rental and text) rather than just gold coast camper van rentals.