Wedding ceremonies sunshine coast
Phone: 54451644
Wedding ceremonies sunshine coast
Wedding ceremonies sunshine coast, we have the ideal location for your event!
Business Category: Weddings
weddings, wedding services, hire, event, planning, marquees, dresses, catering, food, limousines, transport, celebrants, functions, function centres, halls,
Business Name:The Sanctuary Venue
Phone: 54451644
Website: http://www.tsv.com.au/
Fax: 54453303
Mobile: 0419781239
Contact : Lorenne
Location Address: |
Postal Address: 77 Tanawah Drive |
 |
<< www.thatsmephotography.com.au (web)
<< Business (home)
Related Wedding ceremonies sunshine coast Businesses:
reception venue sunshine coast
conference venue sunshine coast
corporate venue sunshine coast
Wedding ceremonies sunshine coast
celebrity formal dresses brisbane
celebrity formal dress brisbane
school formal dresses brisbane
INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience Wedding ceremonies sunshine coast capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both Wedding ceremonies sunshine coast and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our Wedding ceremonies sunshine coast in a similar way; as an entertaining extension of personality.
IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our Wedding ceremonies sunshine coast needed to be about messaging (both picture and text) rather than just pictures.
Wedding ceremonies sunshine coast, ideal location, Business. Australia.
SUMMARY By involving the consumer in the development of Wedding ceremonies sunshine coast and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating Wedding ceremonies sunshine coast proposition. This in turn led to differentiated and highly creative Wedding ceremonies sunshine coast which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.