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windows frostingPhone:
windows frostingwindows frosting, great for offices and shopfronts. Business Category: Signwriters signs, signwriters, signwriting, office, vehicle, car signs, magnetic, corflute, adhesive, car wrap, vinyl, stickers, sail track, banner, real estate sign, plastic, metal, lightbox, restaurant, neon
Business Name:Brisbane Window Frosting Phone: Website: http://www.brisbanewindowfrosting.com Fax: Mobile: 0412652785 Contact : Jonathan
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<< www.thatsmephotography.com.au (web) << Business (home)
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INSPIRATION FROM RESEARCH The objective of windows frosting was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from windows frosting was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
I believe that this marks a significant difference in how the author addresses his audience.
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windows frosting, offices, shopfronts., Business. Australia. |
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Business Type:
Sole Trader Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business. You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to windows frosting information. You draw conclusions that are illogical and not supported by evidence about the situation, target market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, target market, and competition. You fail to formulate a solution to the advertising issue. |
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